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Inspiring Our Professionals With Hair Color

Primary SYN in Jacksonville Beach, Florida, offers salon owners and hairstylists a wide variety of in-salon training, techniques and different applications. Knowing more about how to use our quality, animal-friendly products will only help our professionals grow their businesses and relationships with their clients.

Hair Stylist Educating the Customers

Key To Success

Education is the key to any successful business. We take color education to an entirely new level by simplifying the natural and essential link between science and creativity. We cater to the professionals because we are stylist-for-stylists and building our own products. We are tired of conglomerates selling their products in a retail store level. We have quality products and ordered talent that is simple, cost-effective, and driven with education.

For Our Professionals

We honor professionals that educate themselves in our industry!   We invite those looking for on-going education to be a part of the next level of education through art and science. We want the professional's and clients to see that these products are only in the professionals' hands and not available to just anyone.


Anthony Marsalese - Artistic Director / Primary Syn

Having trained in Paris, New York, Boston and Chicago, Anthony has a world-class influence that’s garnered him international recognition in numerous consumer and trade publications such as American Salon, Modern Salon and Passion. Currently Anthony is involved with editorial hairstyling for Hour Detroit Magazine. He has been named the “Best In the Midwest” by Harpers Bazaar and “The Best of the Best” by Allure Magazine.

Anthony is the owner of “Antonino Salon” located in Birmingham, MI. and has a staff of forty. By instilling his belief in superb customer service and excellent hair-styling techniques, Anthony guides each member of his salon to achieve his or her own personal goals. Anthony has an intense drive for knowledge and education – both for himself and his staff.

Anthony Marsalese - Artistic Director / Primary Syn Anthony Marsalese - Artistic Director / Primary Syn

Anthony Marsalese

Artistic Director / Primary Syn


Steve Izzo - Director Of Education

Steve Izzo - Director Of Education

Steve Izzo - Director Of Education


  • Vermont College of Cosmetology
  • Sasson Academy
  • Toni & Guy Academy
  • John Dellaria Haircutting Training
  • Jacques Dessange Haircutting Training
  • Goldwell of London

Training & Certifications

  • Hair Color training with Roy Peters and Misael Aponte
  • Hair Color training with Redken, Wella, Schwarzkoph, Framesi,
  • L’Oreal, Aveda and Primary SYN
  • Great Lengths Extensions Cerfified
  • Hairshop Extensions Master Class Certification

Major Accomplishments

  • Featuring two Marketing Awards Chicago Midwest Beauty Show
  • Board member Vermont State Board of Cosmetology – 3 years
  • One of five salon's nationwide named as “200 Fastest Growing Salons”  In the U.S. by "Salon Today" magazne five years in a row
  • Has worked with chemists developing retail product lines
  • Created Protégé Advanced Training Program – comprehensive
  • Curriculum for in-salon development
  • Works hand in hand with Primary SYN in developing and testing new products

Professional Experience

  • Owner/partner John Thibault & Co. Salon, Winooski, , VT –
  • 1980-1983 Owner/partner John Thibault & Co. Salon,
  • Burlington, VT – 1983-1988
  • Owner/ partner Orbit Hair Salon, S. Burlington, VT -1988-1993
  • Owner Portfolio Salon and renewal Spa, Amherst, NH -1994-2005
  • Owner/partner Izzo Cutter & Co., Pensacola, FL> -2008-2016
  • Owner Izzo Hair and Co. 2012 –present
  • Owner Izzo Hair Inc., Hair Extension line 2013- present

James Simpson - Technical Director/ Primary Syn

James Simpson - Technical Director

James Simpson - Technical Director/ Primary Syn

James Simpson is the Technical Director and live person on the other end of our TOLL FREE HOTLINE.

As a Salon owner with over 30 years experience as a Hair Colorist expert specifically, he deals with the same issues we all do.  James works closely with Primary SYN in the developement and testing of new products.   We encourage our Primary SYN users to call for support. Whether you just want another opinion, questions on formulation or having difficult challenges…
We’ve got your back!

888-SYN-LINE (888-796-5463)

In-Salon Training

Primary SYN is committed to serving the salon professional only. Set up your personalized in-salon training today.

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