Primary Syn® is the result of many colorists with one passionate dream. The dream consists of a “Synergistic” group working together to create and support the world’s finest professional hair color.

Collectively, colorists’ needs were addressed and concerns investigated as the group worked towards the dream. Remembering the dream throughout the process, we put the nation’s finest hair colorists together and began testing various formulas until all could agree “The Best” had become a reality.

We have, and will continue to actively pursue the industries’ best to insure our commitment always stands true. As beauty professionals we will listen to you and stand by you. After all, we are you!