We are a company born of colorist' who are passionate about the fine art of coloring hair. By identifying colorist' needs and working with the world's finest chemists, we created the vivid color of our collective imaginations.

The resulting colorline is not only revolutionary, it´s evolutionary. Our dialogue with colorists remains open. We put every Primary Syn® product into their creative hands before it goes to the salon. This is what makes us unique and ensures our success. Without this synergistic relationship, our line could never have been born.

We´re very proud of what we believe is the finest hair color in the world. Because it´s made by colorists for colorists Primary Syn® truly lets you create with confidence.